The Toolkit
Resources That
Actually Work
The books, tools, and concepts I keep coming back to. No affiliate fluff — just what's genuinely helped me build and sell businesses.
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Books
Must-Read Books
Built to Sell
John Warrillow
The definitive guide to building a business that can run without you — and sell for maximum value.
The E-Myth Revisited
Michael E. Gerber
Why most small businesses fail and what to do about it. Required reading before you hire your first employee.
Traction
Gino Wickman
A practical system for getting your business under control and scaling it with clarity.
The Lean Startup
Eric Ries
How to validate ideas fast, fail cheap, and build something people actually want.
Tools
Tools I Actually Use
QuickBooks
Accounting
Keep your books clean from day one. Buyers will want 3 years of clean financials — start now.
Notion
Documentation
Document every process, SOP, and system. A business with documented processes sells for more.
HubSpot CRM
Sales & CRM
Track your pipeline and customer relationships. Recurring revenue with a CRM is a buyer's dream.
Stripe
Payments
Clean payment data and MRR dashboards make due diligence a breeze when it's time to sell.
Guides
Key Concepts to Master
EBITDA & Valuation Multiples
Finance Fundamentals
Understand how buyers value businesses — and how to engineer your numbers to maximize your multiple.
Letter of Intent (LOI)
Deal Mechanics
What an LOI means, what to negotiate, and what red flags to watch for before you sign anything.
Seller's Discretionary Earnings (SDE)
Finance Fundamentals
The metric small business buyers use most. Know how to calculate and present yours correctly.
Due Diligence Checklist
Exit Preparation
Everything a buyer will ask for. Get it organized before you go to market — not during.
